A BUSINESS DEVELOPMENT PROGRAMME THAT WILL ALLOW YOUR BUSINESS TO COMPETE EVEN IN THE TOUGHEST MARKETS.

The ADVANTAGE Business Development process represents a simple and disciplined approach to developing your business, and it can be adapted by each Business Unit of an organisation as they see fit. There are five important characteristics of the programme.

It is a process for improving sales through systematic development of key customer relationships. Most importantly, this process should help you increase business by following a systematic and disciplined process for getting closer to key customers - at all levels in the customer organisation.

It is a collection of simple tools that work together to improve your selling effort. The purpose of the programme is to develop a complete organisational sales training strategy that makes business development easier, more cost effective, builds customer relationships and to position your organisation as the preferred supplier. It will also identify, analyse and pursue prime opportunities; develop and present outstanding proposals; and win more business.
It is a process of positioning to win critical business opportunities. Early positioning is one of the themes of this programme. A considerable body of research shows that the key to winning more business is early positioning with customers. In effect, you have to pre-sell your organisation and establish a bias in your favour. This will greatly improve your business potential when you are competing in situations where you have little or no advantage or where your competitors are better positioned than you are.

It is a process for identifying and communicating competitive advantages. One of the secrets of success in selling is to identify the customer's key issues and concerns and then develop strategies to meet customer requirements in ways that will give you a unique competitive advantage.
This programme and the tools within it will help every person in your organisation, sell more effectively in discussions with customers, in proposals and in presentations you offer.

It is a process for improving teamwork in multi-business unit/regional sales efforts. Finally, this process is designed to improve teamwork and co-ordination between business units and regions.
The Account Team concept, which is developed in the programme, is an important step toward better communication among the various elements of your organisation that serve key customers.
The Goals Of This Process Are:
To increase your backlog of profitable business.
To save money through time saving strategies. It has been proven that a systematic, pro-active, disciplined business development system will take less time to execute and use resources wisely.
To respond to changing internal and external needs. It is important for each business unit to be able to respond to changing needs in the environment. No market is static. The best set strategies allow for flexibility.
To facilitate new customer contacts.
To provide a long-term solution to successful business development. These strategies are structured to encourage continuous change. Remember that radical improvements don't usually happen overnight. To avoid pitfalls and disappointments, we will focus on obtaining many short-term goals directed toward the final goal…
